A relatively new book on height discrimination was published in late 2017, thought others might be interested.
Shortchanged: Height Discrimination and Strategies for Social Change
It's written by a business litigation attorney measuring in at 4'10" (147 cm). She's also the author of this website, Short Revolution.
I haven't read it myself since I just found it, but you can sample a bit of it here.
True, as long as women don't start growing themselves with this imaginary cheap and painless procedure. If women however decide that they want to look like runway models, tall men might want to scale up proportionately (there's always going to be a few that want to be the tallest in a group). At the current state, women are in a good place when it comes to short stature, much better than men for sure. Women have a convenient safe haven of a word called "petite" while men regrettably don't. Being petite is celebrated, found this article a few months ago and found it interesting.
That being said, you'd be surprised at how many tall guys get uncomfortable when they meet someone who is a little taller! Makes sense considering it's a rare sight, it's a rare emotional reaction. It seems a little crazy but I've heard of tall guys saying they'd like to be a little taller if they have a taller friend; maybe it's because it's better to be tallest than almost tallest. As my dad likes to say, if you're not in first place, you're first loser. Somewhat related, generally interesting study about managing expectations.
Some who are extremely tall do feel camaraderie instead of discomfort though, or they think: do I look that huge to everyone else?
Makes sense, some are very comfortable in their bodies and wouldn't change a thing. Don't fix what ain't broke.
I actually know two nerdy married couples, both guys are over 6'2". They both got to know their spouses IRL working at gaming related jobs, then bonded over MMOs. And yeah, both girls liked that the guys were tall; if you like nerds, might as well be a tall nerd. So your friend at least has that going for him, tell him to go outside once in a while!
Just remembered that one of the wives actually joked like five years ago... "Saw in the news, I bet you're gonna go to China someday and get your legs lengthened!" Little does she know.
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